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RUNNER DEMOGRAPHICS - Statistics and Research


Nationwide Audience


5Kevents covers a variety of events all over the country. From running, kayaking, biking to triathlons, our customer engagement model connects your brand to the audience that is most interested.


Highly-qualified Customers


College-educated: Today’s core athletes are highly educated with 79% having earned a college diploma, compared with only 27% of the United States population.


Affluent: These athletes are affluent with 73% of those surveyed reporting a Household Income of more than $75,000, well above the U.S. median household income of $52,175.


Active Participants: Core athletes are active participants who train year round, reporting running/jogging/biking an average of 224 days and logging 1,357 miles per year, a significant difference compared with the typical fitness enthusiast who trains approximately 85 days per year.



The National Runner Survey is distributed electronically to event participants, club members, specialty shoe store visitors, members of USA Track & Field, subscribers to running publications, and those who frequent the online running community. Running USA worked closely with more than 35 organizations to help distribute the online survey to various constituency groups between the months of August through December of 2009. A total of 11,264 runners nationwide (53% female, 47% male) responded to the survey with an 86% rate of completion. Select results from the 2009 study are presented below.

The following female and male runner snapshots represent “core runners”, that is, active adult participants who tend to enter running events, train year-round, and purchase 2-4 running shoes each year.


Typical U.S. Female Runner
Typical U.S. Male Runner
Demographics
  • Average Age: 38.6
  • 61.9% Married
  • 78.7% College educated
  • 69.0% Earn a household income of $75,000+
  • Average Age: 44.8
  • 73.5% Married
  • 78.8% College educated
  • 76.4% Earn a household income of $75,000+
Running History
  • Average number of years running: 11 years
  • Average number of running events participated in during the last 12 months: 7 events
  • 53.9% have completed 1 marathon or more in their lifetime
  • Average number of years running: 16 years
  • Average number of running events participated in during the last 12 months: 9 events
  • 67.9% have completed 1 marathon or more in their lifetime
Running Routine
  • 74.7% Run/Jog 4+ hours each week
  • 80.1% run 12 months a year
  • Average number of days run per week: 4.1
  • Average number of miles run per week: 23
  • 64.8% describe themselves as Frequent/Fitness Runners
  • 79.2% Run/Jog 4+ hours each week 8
  • 2.5% run 12 months a year
  • Average number of days run per week: 4.5
  • Average number of miles run per week: 29.5
  • 55.8% describe themselves as Frequent/Fitness Runners’ and 32.7% as "Serious Competitive Runners’
Running Preferences
  • Favorite race distance is the Half-Marathon (38.1%)
  • Interested in entering next year: Half-Marathon (76.6%), 10K (57.9%), 5K (56.6%), Marathon (48.0%)
  • Favorite race distance is the Half-Marathon (31.7%)
  • Interested in entering next year: Half-Marathon (69.7%), 5K (58.5%), 10K (58.0%), Marathon (56.9%)
Motivation
  • Primary motivation to start running: For Exercise (25.3%)
  • Weight Concerns (13.8%)
  • Motivation to continue to run: Staying in Shape (75.5%)
  • Staying Healthy (74.8%)
  • Relieving Stress (62.4%)
  • Primary motivation to start running: For Exercise (22.0%),
  • Competed in School and Never Stopped (15.2%)
  • Motivation to continue to run: Staying in Shape (75.2%), 
  • Staying Healthy (70.8%)
  • Having Fun (58.9%)
Product Preferences
  • Average number of running shoes purchased in last 12 months: 3.0 pairs
  • Last running shoes purchased: ASICS (29.9%), Brooks (14.9%), Nike (13.6%)
  • 64.4% spent $90+ on their running shoes and 50.1% purchased their running shoes at a specialty running store
  • Favorite brands of running apparel: Nike (64.3%), Under Armour (42.2%), Champion (36.9%)
  • 80.2% spent $100+ on running apparel in the last 12 months and 61.5% purchased running apparel at a specialty running store
  • Average number of running shoes purchased in last 12 months: 3.4 pairs
  • Last running shoes purchased: ASICS (29.1%), Nike (15.9%), Brooks (14.1%)
  • 56.4% spent $90+ on their running shoes and 42.9% purchased their running shoes at a specialty running store
  • Favorite brands of running apparel: Nike (56.1%), ASICS (33.8%), Under Armour (32.0%)
  • 76.2% spent $100+ on running apparel in the last 12 months and 66.6% purchased running apparel at a specialty running store
Health
  • Average Weight: 136.2
  • Average Body Mass Index (BMI): 22.6
  • 43.0% are content with their weight
  • 44.7% are content with their fitness level
  • Average Weight: 171.2
  • Average Body Mass Index (BMI): 24.2
  • 47.7% are content with their weight
  • 45.9% are content with their fitness level


Sources:

ACS = American Community Survey (2006 – 08). An annual nationwide survey distributed by the United States Census Bureau that collects updated and relevant data to provide communities a fresh look at how they are changing between the decennial census. Numbers reported reflect a three-year estimate between the years of 2006 and 2008. The ACS collects information such as age, race, income, commute time to work, home value, veteran status, and other important data. For more information, visit: http://factfinder.census.gov


National Runner Survey = The 2009 National Runner Survey is a product of Running USA. Approximately 11,264 runners nationwide completed the online survey distributed by running events, clubs, specialty shoe stores, USA Track & Field, and running publications. Variables measured include: demographics, sports participation, running history and routine, shoes, events, community resources, apparel, sponsorship, health/diet, technology, sports/fitness products, food/drink, and travel. Results include data segmentation for gender, runner type, and distance.


NSGA = National Sporting Goods Association. “National Sporting Goods Market in 2009” and the Sporting Goods Market with Historical Data CD, based on retail sales in the U.S. projected from consumer interviews. For more information, visit: www.nsga.org


 

U.S. Running Event Finishers


Since its inception, Running USA has been the go-to resource for road running research and statistics in the United States. With a variety of reports published each year, including the annual National Runner Survey and State of the Sport reports, journalists, brand executives, race directors and other industry insiders have turned to Running USA for the top insights on the sport of running.


 


To view Running USA's full program of research in 2016, please visit the Research Calendar . 



 

2016 National Runner Survey

The biennial National Runner Survey, compiled and produced by Running USA, is a comprehensive survey that includes demographics, technology and lifestyle trends, attitudes, habits and product preferences of the core running population nationwide. More than 10,000 runners responded to this survey and represent "core runners" (i.e., active adult participants who tend to enter running events and train year round) - Order Your Copy Today! 

 

2015 U.S. Road Race Trends

The U.S. Road Race Trends report takes a snapshot of the key statistics in the industry, including overall participation numbers, most popular event distances, number of races held and runner demographics - Read the Full Report


U.S. Finishers by Distance

In 2015, the 5K maintained the #1 position of all race distances with 7.6 million finishers, claiming 45% of all finishers in the U.S., while the half-marathon again held the #2 position with approximately 12% of the finishers, followed by the 10K (7%). All distances declined from 2014 to 2015.


Distance

2015 Totals: Finishers

% of Total

’14 to ’15 Change

5K

7,643,600

45%

-8%

Half-Marathon

1,986,600

12%

-3%

10K

1,275,600

7%

-9%

Marathon

509,000

3%

-8%

Other Distances

5,700,000

33%

-12%

Total

17,114,800

 

-9%

SOURCE: Running USA powered by Athlinks 

 

2015 Marathon Report

The number of U.S. marathon finishers declined for the first time (exception 2012 when the New York City Marathon was canceled). In 2015, there were a total of 509,000 finishers in the marathon in the U.S., down from the record high of 550,600 finishers in 2014, seeing a net loss of 8% year-over-year. There were 1,100 U.S. Marathon events, similar to 2014 - Read the Full Report


Top 5 U.S. Marathons 

2015 Ranking

2014 Ranking

Event

Number of Finishers

1

1

TCS New York City Marathon

49,365

2

2

Bank of America Chicago Marathon

37,395

3

3

Boston Marathon

26,612

4

6

Marine Corps Marathon

23,184

5

5

LA Marathon

21,940?

SOURCE: Running USA powered by Athlinks 

 

2015 Half Marathon Report

After a record year in 2014, the number of U.S. Half Marathon finishers declined in 2015. Following similar trends other race distances, the half marathon distance experienced a net loss of 3% year-over-year - Read the Full Report


Top 5 U.S. Half Marathons

2015 Ranking

2014 Ranking

Event

Number of Finishers

1

1

Brooklyn Half Marathon

26,479

2

4

Nike Women’s Half Marathon San Francisco

25,100

3

3

Rock ‘n’ Roll Las Vegas

23,092

4

2

OneAmerica 500 Festival Mini-Marathon

22,466

5

7

Walt Disney World Marathon Weekend

22,083

SOURCE: Running USA powered by Athlinks

 

2015 Largest U.S. Races Report

In this year's Largest U.S. Road Races report, a number of the largest races in the United States retain their top ten positions, including the largest race in the AJC Peachtree Road Race, but there are a number of races climbing the ranks, along with seven races moving into the top 50 - Read the Full Report


Top 5 Largest U.S. Road Races

2015 Ranking

2014 Ranking

Event

Number of Finishers

1

1

AJC Peachtree Road Race

54,752

2

2

TCS New York City Marathon

49,365

3

3

BolderBOULDER

45,336

4

4

Lilac Bloomsday Run

42,294

5

5

Bank of America Chicago Marathon

37,395

SOURCE: Running USA powered by Athlinks 

 

2014 Women's National Runner Survey

The Women's National Runner Survey from Running USA is a comprehensive survey designed to assess the demographics, lifestyle, attitudes, habits, and product preferences of the female running population nationwide. More than 14,000 runners responded to the survey and represent "core runners"; that is active adult female participants who tend to enter running events and train year round - Order Your Copy Today!

 


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